Japanese-patient marketing for hospitals,
executed within the rules
From Japanese-language SNS channel setup to LINE guidance flows and local influencer collaborations — we build a structure where your hospital is accurately found and guided in Japanese. We plan and execute within medical advertising regulations, and patient communication is handled directly by the hospital.
Of foreign patients who visited Korea in 2024, Japanese patients ranked first by country at about 440,000 (37.7%).
Source: Korea Ministry of Health and Welfare, 2024 foreign patient statistics
What we do
Japanese-language SNS channel setup & management
We set up Japanese-language accounts such as Instagram and plan, produce, and run content centered on hospital and care guidance. Content subject to review is published after the required procedures.
LINE guidance flow design
Centering on LINE, familiar to Japanese users, we design guidance flows that lead from your channels to the hospital's official contact point. Patient communication is handled directly by the hospital; LINKON supports with Japanese-language guidance copy and flow design.
Japanese influencer collaborations
We run collaborations with local influencers confirmed through verification data. Content is planned as informational — covering area, facilities, and visit guidance, not treatment testimonials or procedure reviews — with content guidelines built for the medical field.
Japanese-language guidance content
Not machine translation — we produce guidance content and pages tailored to Japanese readers.
Results report
We compile channel growth and inquiry flow into data and share it regularly.
How it works
- 01
Inquiry & consultation
We confirm your hospital's situation and goals.
- 02
Channel & flow design
We set up Japanese-language channels and guidance flows.
- 03
Content & collaboration
We run operations and influencer collaborations.
- 04
Report
We compile inquiry flow and channel data for you.
Following the rules is what builds trust
Medical content has clear lines that must not be crossed. LINKON never uses expressions that assert treatment outcomes, compare medical institutions, or take the form of treatment testimonials, and content requiring prior review is published only after review. Influencer collaborations also proceed only after accounts are confirmed with 340M+ verification data.
Frequently asked questions
With medical advertising regulations, is there anything we can do?
Yes. There is plenty that can be done within the rules — Japanese-language channel setup and management, hospital and care guidance content, and guidance flow setup. Items requiring procedures such as review are handled in consultation with the hospital.
What if we have no Japanese-speaking staff?
As a rule, patient consultation and communication are handled directly by the hospital. LINKON supports with Japanese guidance copy, an FAQ answer set, and an organized inquiry intake flow.
Which hospitals can proceed?
Any specialty or size is welcome to consult. After hearing your situation and goals, we define the scope together.
How long does it take?
Typically, channel setup takes the first 1–2 months, with operations and collaborations running monthly. We'll set a concrete schedule in consultation.
How much does it cost?
The basic informational content and channel management package starts at KRW 1,500,000 per month. Pricing varies by scope — contact us and we'll provide a free quote.
Contact us
Tell us about your project and we'll get back to you within one business day.